Moral higher ground...uh huh

It seems that OJ's book "If I Did It" is actually going to be released. Barnes & Noble says it's not going to carry it. Borders, on the other hand:

A rival chain, Borders Group Inc., said Tuesday that it would stock "If I Did It," a ghostwritten, fictionalized account of the murders of Nicole Brown Simpson and Ronald Goldman. But spokeswoman Ann Binkley said Borders "will not promote or market the book in any way."

Let's examine that for a sec, okay? They're not going to promote or market the book in any way. So, why talk about it? Why mention it? Why tell a national reporting agency that is going to mass release an article that "yes, we're carrying but we're not promoting it"? It's amazing how much stealth advertising is done these days where a company attempts to take the higher moral ground while at the same time do exactly the opposite with their actions.

Stumble It!