Advertisers are evil, Part 73

There is this current commercial I've seen a few times for Rice Krispies that really bugs the crap out of me. It's a really family-generated story of a beautiful woman who is serving Rice Krispies to her daughter before sending her daughter to bed. It seems so innocent, and then suddenly I realize that the point of this commercial is that it is okay to eat yet another meal, being breakfast this time, right before going to bed. That's just stupid on all sorts of levels. That's the reason why people in this country are often obese. We keep telling them it is okay to add extra meals for the hell of it. I'm sorry, but cereal is for breakfast, not a late night snack right before you go to bed and have no way of working off the calories that you just added by eating a sugar based meal right before you went unconscious.

I guess some studio executives were sitting around one day asking each other: "How can we get more stupid people to eat more of our food? We already have them devoting one meal a day to our endless selection of breakfast products. How can we somehow convince them that the USA is Hobbiton and that everyone should be eating second breakfast after dinner?"

Stumble It!