It’s safe to say that Lori Senecal knows what the general public wants. A quality that is near priceless in her occupation. The first global CEO of CP+B is quietly becoming a well accomplished individual in the advertising industry. Though a self-described introvert Senecal is considered by many to be a pioneer of many of the new age advertising techniques major companies use today.
How does a shy young woman decide she wants to pursue a career in an industry where big personalities are the norm? Not to mention advertising is male dominated. Senecal says the experiences she had while coaching gymnastics gave her confidence that she could be prosperous in the business world. Being a coach gave her the chance to be a true leader for the first time. As a coach she taught valuable leadership skills she felt would translate well to any setting.
Though Senecal had some doubts starting out she remained focus on her goal. In an article on Adweek, she knew it would take perseverance and hard work to become profitable in such a competitive industry. Ad campaigns take time to develop into something really effective. Unlike many Senecal was relentless enough stick by her decision even when things looked bleak.
Senecal has come far since then. These days Senecal is a go to professional in the eyes of many agencies in the midst of pivotal transitional periods. Senecal’s creative advertising methods truly shine through in sensitive situations such as these. Moore details can be found on Inspirery.
The female leader is also largely accredited for saving agency KBS by many well respected professionals in the industry. Senecal was able to put a plan in place that would turn the company completely around and usher the floundering agency into a new phase of existence. Her run with KBS was a major factor in CP+B’s decision to make her the agency’s first global CEO.