Fabletics has become a huge success since their launch in 2013 by leveraging the power of the crowd. The power of the crowd is defined as consumers buying from businesses who have good reviews from other consumers who have already bought and tried their products. Fabletics, and other companies, have found that almost everyone looks at reviews before making purchases anywhere they don’t know or trust. Fabletics has increased their revenue by two hundred percent, which is around two hundred and thirty five million dollars, by embracing their customers reviews and opinions. When consumers write reviews they are increasing other consumers loyalty, acquisition, and retention.
Most consumers today are all about the digital world, so you can imagine why online reviews are pretty much crucial for success. Research shows that at least eighty four percent of people trust an online review as much as someone personally recommending them somewhere. Also, if consumers read negative reviews they typically don’t buy from that business and that’s coming from a poll of sixty percent of people. There’s one word that consumers live by and that’s called reputation. Hence why reviews are so important because in today’s world everyone is using technology and surfing the web. If there’s even one bad review or article reviewing a business in a negative sense people steer away and look elsewhere.
Businesses like Fabletics consume a lot of their customers from reviews which can come from a multitude of places. Reviews aren’t only left directly on the businesses websites. They can also leave reviews on sites such as Yelp, Trustpilot, and other review sites consumers use to write reviews and read other consumers reviews about products and businesses. The more positive reviews a business has the better their search rankings are. Fabletics loves their customers, so they are always collecting and replying to consumers reviews. Fabletics has around thirty thousand reviews on Trustpilot and counting.
The founder of TechStyle Fashion Group, Don Ressler and Adam Goldenberg, wanted to start an athletic clothing brand and thought Kate Hudson was perfect for their image. Kate was always involved with them in the creation process since the beginning of Fabletics. Til this day she’s still involved by helping with new designs and working with the design team to create new and improved styles. Fabletics is all about the inspiration of women. They want to empower women to love the skin they’re in and it’s even targeted towards women loving themselves no matter their age.
Kate Hudson made a promise to provide excellent communication services. She worked with their customer services department tweaking anything necessary, so their services were perfect for their consumers. Within eighteen months Fabletics had the top rated customer service satisfaction ratings. That’s when Fabletics took off. Kate Hudson’s dedication to provide the best services possible made their company grow dramatically between the great customer services and the attention to customers reviews. Fabletics provides consumers with their own personalized outfits based off information given to put together the perfect athletic attire for each individual based on their style. Take the lifestyle quiz now on Fabletics and see what styles are in store for you!