After serving Banco Bradesco SA for over 25 years, the Bank Chairman, Lazaro de Mello Brandao recently announced his retirement at the age of 91. The announcement did not come as a shock as he had been planning it for a few months now. He has been one of the oldest and highly reputed banking leaders in the world. He started his career as a clerk when he was just 16 years old in the year 1943 and grew in ranks over the years. He was the CEO of the company from 1981 until the year 1999 after which he was promoted to the Chairman position, a role that has been held by just two people. Many people were kept wondering who the Bank will announce as their new CEO, and the appointment was left to the retiring Chairman. He believes in promoting people from its own company rather than looking for someone from the outside that have no idea about its work culture.
With the management to still not sure about the decision, Luiz Carlos Trabuco Cappi would be made the temporary CEO till a final decision is to be made. He is one of the seven Vice-Presidents of Bradesco. It is no doubt that the temporary position as the Chairman of the Board of Directors would be made the final in the coming few days. The company aims to ensure that the professionalism with which the retiring Chairman has run it, the same would be followed by the new appointee.
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Luiz Carlos Trabuco Cappi is the newly appointed CEO and Chairman of the Branco Bradesco. He also holds the position of the MD of Fundasco Bradesco. He has helped the company earn huge profits and has taken an active part in all the major decisions by the company. He has been recognized multiple times for his contribution to the banking sector. With 50 years of experience in the banking industry, he has never stepped away from taking responsibility and executing it flawlessly. Just like the former CEO, he started working in the company at the age of 17 as a small clerk. After working up the ranks, he became the Marketing Director in 15 years. He held the position for eight years before he was made the CEO of a privately owned company that dealt with private pensions, Bradesco Vida e Previdência till 1998. He was then appointed as the MD in 1998 and was also made the President in many other companies like Bradesco Vida e Previdência and others. During his leadership at Bradesco Seguros, the bank managed to acquire about 25 percent of the total market share in Brazil. Even its insurance company managed to increase its share to 35% from a mere 25% in a matter of few years.
Luiz Carlos Trabuco Cappi earned his Master’s degree from the famous Fundacao Escola de Sociologia E Politica. It was during this time that he gained the needed skill and knowledge to be able to become one of the top leaders in the banking and the insurance sector in Brazil. Luiz Carlos Trabuco Cappi has won many awards over the years for his contribution to the banking and insurance sector for 40 years. In 2006 alone, he won three different awards including Business Sector Leader, Personality Insurance of the Year, and Business personality of Insurance. In 2009 too, he won three awards including the Don Quixote Trophy and was named as one of the 100 most influential Brazilians. In 2016, the Forbes Magazine named as one of the Best CEOs of Brazil. Bradesco has plans to expand its business in other parts of Brazil in the coming years.
Learn more about Luiz Carlos Trabuco Cappi: https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html