Mullen Lowe on Top of Brazilian Advertising

The Brazilian advertising industry is one of the largest in the world. It is saturated with experts and innovative thinkers, which is what makes it unique. Mr. José Henrique Borghi is one of the people, who have made Brazilian advertising sought after.

Mr. José Henrique Borghi is one of the well-known advertising experts of Mullen Lowe Brasil. The company of Mullen Lowe advertising agency that operates both nationally and internationally and has expanded significantly over the years. Mullen Lowe, as well as Mr. José Henrique Borghi, are both working with celebrities, large brands, and other businesses internationally. Mr. José Henrique Borghi created ads for some of the largest worldwide brands today,

Over the course of his career, Mr. José Henrique Borghi has been recognized by competitions ad institutions alike. In fact, he is the winner of a few Cannes Lions which is a huge honor in industry. Mr. José Henrique Borghi has a collection of a vast number of awards from the many different competitions he has been taking part in over the years of his career to learn more: click here.

Mr. José Henrique Borghi was born in the Brazilian town of Presidente Prudente. He graduated from a local school and landed a position in 1989 at the company of Standart Ogilvy. Mr. José Henrique Borghi worked as an editor. At the time, he was still uncertain as to what direction to take in terms of professional realization. Mr. José Henrique Borghi excelled position. He was promoted a few times, and he also worked at other businesses.

After some years, Mr. José Henrique Borghi and one of his colleagues decided to collaborate and create a company as well. That company later merged with another one and from that Mullen Lowe Brasil was born. The ad agency has expanded greatly and is thriving in the industry.

Lori Senecal Excels in Advertising Despite Being a Shy Introvert

It’s safe to say that Lori Senecal knows what the general public wants. A quality that is near priceless in her occupation. The first global CEO of CP+B is quietly becoming a well accomplished individual in the advertising industry. Though a self-described introvert Senecal is considered by many to be a pioneer of many of the new age advertising techniques major companies use today.

How does a shy young woman decide she wants to pursue a career in an industry where big personalities are the norm? Not to mention advertising is male dominated. Senecal says the experiences she had while coaching gymnastics gave her confidence that she could be prosperous in the business world. Being a coach gave her the chance to be a true leader for the first time. As a coach she taught valuable leadership skills she felt would translate well to any setting.

Though Senecal had some doubts starting out she remained focus on her goal. In an article on Adweek, she knew it would take perseverance and hard work to become profitable in such a competitive industry. Ad campaigns take time to develop into something really effective. Unlike many Senecal was relentless enough stick by her decision even when things looked bleak.

Senecal has come far since then. These days Senecal is a go to professional in the eyes of many agencies in the midst of pivotal transitional periods. Senecal’s creative advertising methods truly shine through in sensitive situations such as these. Moore details can be found on Inspirery.

The female leader is also largely accredited for saving agency KBS by many well respected professionals in the industry. Senecal was able to put a plan in place that would turn the company completely around and usher the floundering agency into a new phase of existence. Her run with KBS was a major factor in CP+B’s decision to make her the agency’s first global CEO.

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