Toyota's Response to Pedal Problem? A cute, apologetic girl

The Reuter's article is here.

I talked about the Toyota recall situation yesterday. What I find interesting is that the Reuter's article the next day shows a picture with an apologetic looking Japanese girl in front of the Toyota sign. This might give one the impression that Toyota might actually have some female leadership. It doesn't. As a matter of fact, when doing a google search for Toyota leadership (and women), what I kept coming up with is women suing Toyota because of discrimination in the workplace.

It does seem odd that the face of an apologetic Toyota is an apologizing woman, when none of the executives of Toyota are actually women. I guess apologizing is for women. The real men drink saki and do men things. Or something like that. What's next? Manga cartoon girls with samurai swords fixing cars? That might at least be interesting.

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Toyota's Gas Pedal Problem and Ostrich-thinking Behavior of Auto Companies

I was reading a very scary story of a woman who was driving her Toyota when suddenly she started accelerating and could not slow down her car. She ended up in an accident, and the rest of the article was how this was becoming a somewhat frequent occurrence with Toyota vehicles. Then the article went on to explain how Toyota was wrong for trying to avoid dealing with the horrific situation until finally the public outcry has forced them to do so. Now, Toyota is going through a PR campaign to somehow save its US business, something that might be difficult, as happened back in the days when Pintos were discovered to explode when you rammed them from behind. Pinto never really recovered, and it is wondered if Toyota ever will either.

Some information is important to add here because there's a difference between Toyota and Pinto. First, Toyota has a stellar reputation in the US, and over the decades, it has grown to be a very reliable maker of cars in this country. Pinto didn't have that history, at least not the decades that it needed.

There's a second piece of information that is important to add as well. This isn't the first time this situation has happened, and I'm going to let you in on a little secret: It's happened to me with at least two different cars. Neither one of them were Toyotas.

My first occurrence of this happening was with a Chevrolet Chevette. I was on the freeway, having a normal day, when suddenly my car started to accelerate. I couldn't stop it. I was going faster and faster, and I started to panic. I tried turning off my engine, but the car was now just revving so fast that it was practically burning my engine. I then discovered that when you turn off your car, if you don't put the key into the right slot, now you can't turn your steering wheel either. Discovering that while in the middle of a panic usually doesn't lead to very good results. Common sense doesn't really come to the forefront when you're not sure what to do and are in unfamiliar circumstances. Fortunately, I somehow managed to slow down the car to a stop (using the emergency brake in quick spurts).

The second time this happened to me, I was driving a Ford Escort wagon. Same exact situation, except this time it was not new, and I managed to slow down to the side of the freeway and stop the car. Both times were very scary.

Both times I tried to contact the dealership where I bought the car. My result: No one cared. No one even offered to fix the car or look at it. It was seen as MY fault, and I was pretty much left to fend for myself. I had to take my car to a mechanic and pay for the entire repairs to my car. Neither Ford nor Chevrolet cared one iota that I almost died.

So, my point is: The American car companies are going to be trying really hard to capitalize on this bad media opportunity against Toyota; they'd be stupid not to. But at the same time, at least when push came to shove, Toyota acknowledged its problem. But it's not the first car company to ever have this problem. It's just one of the first to actually do something about it.

You should think about that as this crisis continues. Personally, I've never owned a Toyota, but that's because my ex-girlfriend had one, and I loved her so much that I've never been able to step foot inside a Toyota since. But it was never because of their customer service or their PR campaign. I've bought American cars since my two fiascos with their cars, and I probably will again in the future. I just don't have a rosy feeling about the people who run those companies, because when push came to shove, I was seen as an inconvenience and ignored. I'll always remember that when it comes to specific circumstances because once you've been treated like crap by a company, it sours ever interaction you have with that company in the future.

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